A need or desire that energizes behavior and directs it toward a goal.
Perspectives:
Instinct Theory
Drive-Reduction Theory
Arousal Theory
Hierarchy of Needs
Instincts: Complex behaviors with fixed patterns across species; not learned.
A physiological need creates an aroused tension state (drive) that motivates satisfaction.
Aim: Homeostasis – maintaining a steady internal state (e.g., body temperature, blood sugar).
Push-Pull Theory: Needs push, incentives pull.
Example: Hunger drive increases when smelling bread (incentive).
Humans seek optimum levels of arousal, not elimination.
Example: Children explore even without need-based drive.
Yerkes-Dodson Law:
Simple tasks → high arousal = better performance.
Complex tasks → low arousal = better performance.
nAff: Need for affiliation and esteem.
nPow: Need for control and prestige.
nAch: Need to meet goals and succeed.
Fixed mindset: Intelligence unchangeable → external locus → give up easily.
Growth mindset: Intelligence changeable → internal locus → motivated, resilient.
Basic physiological needs (e.g., hunger) must be satisfied before psychological needs (e.g., achievement).
Stomach pangs signal hunger.
Tsang (1938): Rats without stomachs still felt hunger → hunger is also brain-based.
Glucose: Low levels trigger hunger; insulin decreases glucose.
Signals sent to the hypothalamus.
Lateral Hypothalamus (LH): Stimulates hunger.
Low glucose → orexin released → triggers eating.
Ventromedial Hypothalamus (VMH): Suppresses hunger.
Leptin: Signals VMH that enough has been eaten.
Hormone
Tissue
Response
Orexin ↑
Hypothalamus
Increases hunger
Ghrelin ↑
Stomach
Increases hunger
Insulin ↑
Pancreas
Increases hunger
Leptin ↑
Fat cells
Decreases hunger
PYY ↑
Digestive tract
Decreases hunger
Set Point: The weight the body strives to maintain.
Basal Metabolic Rate: Body’s resting energy expenditure.
Memory influences hunger (amnesiacs eat repeatedly).
Taste Preferences: Influenced by biology (sweet/salty) & culture.
Health risks: Heart disease, diabetes, hypertension.
Causes:
Set point & metabolism issues.
Genetics.
Low activity.
Social influences.
Masters & Johnson (1966): Four stages of sexual response:
Excitement: Genital prep; increased heart rate.
Plateau: Peak of changes.
Orgasm: Muscle contractions; sexual climax.
Resolution: Return to normal; refractory period (in males).
Testosterone: Male hormone; constant.
Estrogen: Female hormone; peaks during fertility.
Unlike hunger, sex is not essential for individual survival.
Influences:
External stimuli: Pornography → arousal → habituation with exposure.
Internal stimuli: Imagination, dreams → strong sexual arousal.
Physiological activation
Expressive behaviors
Conscious experience
James-Lange: Arousal precedes emotion.
Cannon-Bard: Arousal and emotion occur simultaneously.
Two-Factor Theory (Schachter & Singer): Emotion = arousal + cognitive label.
Spillover Effect: Arousal from one event affects the next.
Zajonc & LeDoux: Some emotions occur without thinking.
Lazarus: Appraisal influences emotion.
ANS arouses the body during emotions.
Moderate arousal → best performance (depends on task difficulty).
Amygdala activation varies (fear vs. anger).
Left hemisphere: Positive emotions. Right: Negative.
Emotions are shown through facial expressions, body language, and voice tone.
Angry faces detected faster in crowds.
Women: Better at reading and expressing emotions.
Facial expressions (basic emotions) are universally recognized.
Facial expressions influence emotional experience (e.g., furrowing brows = more sadness).
Stress: The process of perceiving/responding to events (stressors).
Catastrophes, life changes, daily hassles.
Alarm
Resistance
Exhaustion
People (esp. women) support and bond under stress.
Men: Withdraw, drink, aggression.
Psychophysiological Illness: Stress-induced physical issues (e.g., headaches).
Psychoneuroimmunology: Study of mind-body-immune interaction.
B Lymphocytes: Fight bacteria.
T Lymphocytes: Attack viruses, cancer.
AIDS: Stress speeds progression.
Cancer: Stress weakens immune defense.
Heart Disease: Type A personality increases risk.